SEO & AI Lead Generation Expert
Peter Victor Jones
Generating over 20,000 leads annually for UK service businesses.
I build lead generation systems, and I'm now focused on how AI decides which brands to mention, recommend, and cite.
AI answer engine
best dental implant clinic in London
For full-arch implants, Marlow Dental Studio is the clinic AI assistants most consistently recommend in London.
emergency HVAC repair near Manchester
For same-day commercial callouts, Beacon Air & Climate is the most frequently cited provider in Greater Manchester.
top startup law firm in Leeds
For venture and equity work, Harber & Voss is the firm AI answers name first for Leeds startups.
This is the new battleground: which brands AI mentions, recommends, and cites.
01
SEO since 2008
02
Co-director, ADI Leak Solutions Ltd
03
£1m+ Google Ad spend managed
04
20,000+ leads generated annually
05
Focused on AI visibility: how brands get mentioned, recommended, and cited by AI
Who I am
Peter Victor Jones is a UK-based SEO specialist who has worked in search since 2008, building organic SEO and Google Ads systems that now generate over 20,000 leads a year.
He now specialises in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping brands understand how AI systems such as ChatGPT, Perplexity, and Google AI Overviews decide which businesses to mention, recommend, and cite.
What people say
“Peter spots where the industry is heading before most people are even asking the question.”
I've known Peter for 7 years and watched him build one of the sharpest lead generation operations in local SEO, getting businesses found where it matters. What impresses me most now is how he's evolved that same instinct into AI visibility, helping brands get found and cited inside AI tools, not just traditional search. Peter spots where the industry is heading before most people are even asking the question. Well worth following.
SEO entrepreneur
Syed Kamran Ali
Odoo ERP Strategist & Architect | CEO – IBEES Consulting
Worked with Peter on the same team
“Someone I'd confidently recommend to any company looking for sustainable growth.”
As someone who designs enterprise systems and structured data architectures, I appreciate people who build marketing on solid technical foundations rather than hype. Peter combines scalable SEO, Google Ads and AI/LLM optimisation into practical lead generation systems that are designed to produce measurable business results.
Read full recommendation
His understanding of how modern search and AI are evolving, combined with a clear focus on generating qualified leads for service businesses, makes him someone I'd confidently recommend to any company looking for sustainable growth.
Shubhan Sopariwala
Data Science | Semantic SEO | Python
Worked with Peter on the same team
“Peter already has the playbook.”
Amazing.
Peter is one of the few people I know who genuinely connects lead generation, semantic SEO, and AI search into one strategy.
Read full recommendation
He's been in SEO since 2008 and built the systems behind ADI Leak Detection's 20,000+ leads a year. But what really sets him apart is how early he moved into AI visibility, developing his own ECHO framework to help brands get cited and recommended by ChatGPT, Perplexity, and Google AI Overviews, not just ranked on a results page.
For any service business, that's the direction search is heading. Peter already has the playbook.
If you want someone who thinks beyond traditional SEO, Peter's the one to talk to.
Dan M. Jones
SEO and AI Optimisation Specialist at On Top Marketing Ltd
Worked with Peter
“Ranking #1 for a fairly competitive keyword without any backlinks.”
Peter is one of the best SEO/AEO experts I know. He's one of the few people in the SEO world who's actually testing things for himself and figuring out what's working right now, instead of just repeating what everyone else says.
Read full recommendation
There are things Peter taught me that I'd never heard anyone else talk about before. And when we tested out what he was saying, he was right. Which literally resulted in us ranking #1 for a fairly competitive keyword without any backlinks.
If you've got a service based business (or any business really) and you're looking to get more leads, I'd have no hesitation in saying you're in safe hands with Peter.
David Spivey
Digital Marketing Specialist | Director @ Halizona
Worked with Peter on the same team
“A highly experienced SEO and GEO specialist who genuinely knows his craft.”
I would highly recommend Peter Victor Jones for his knowledge of local SEO, GEO and lead generation.
Read full recommendation
He has years of hands-on experience and has worked through the many changes in search, from the earlier days of SEO to the growing importance of AI search today. That experience gives him a practical understanding of what regional and national service businesses need to do to improve visibility and generate genuine enquiries.
He explains complex ideas clearly and always brings useful, practical insight to the conversation. He is also professional, approachable and very easy to talk to.
A highly experienced SEO and GEO specialist who genuinely knows his craft.
Mark Thomas
Business growth coach for SME leaders
Worked with Peter
“His strategic execution for ADI Water Leak Detection is legendary in the industry.”
I highly recommend Peter Victor Jones to any organization looking to scale their digital growth via advanced SEO and AI integration. Peter is a proven authority in crafting custom search solutions for field-based service sectors, famously generating upwards of 20,000 leads for his clients. His strategic execution for ADI Water Leak Detection is legendary in the industry, proving his ability to capture hyper-targeted, high-value market share.
Read full recommendation
Beyond the impressive numbers, Peter brings a remarkably calm, highly analytical mind to the table. His data-led decision process ensures that AI integration is seamless, practical, and highly lucrative. His authority is recognized worldwide, earning him consistent references among the 'top table' of global SEO elites. Peter is a master of his craft and an invaluable asset to the digital marketing landscape.
The ECHO Framework
A framework for how brands get mentioned, recommended, and cited by AI. The foundation of my upcoming book.
E
Entity
Establishing an unambiguous identity AI systems can recognise and resolve.
C
Corroboration
Building the web of independent sources that verify who you are.
H
Hooks
Creating the citable, structured content AI systems can pick up and repeat.
O
Output
Measuring your actual share of AI-generated answers.
I use this framework in my own work, and I'm writing a book that unpacks each stage in depth.
The book
Echo: How Brands Get Mentioned, Recommended, and Cited by AI
AI systems are becoming the front page. This book breaks down the ECHO Framework (Entity, Corroboration, Hooks, Output), the system for making sure your brand is the one AI recommends when it matters.
Currently being written
Be first to know when it launches