Lexicon
Peter's Lexicon
A
AEO (Answer Engine Optimization)
What Answer Engine Optimization (AEO) means, and how Peter Victor Jones applies it to win the direct-answer slot for service businesses across AI-driven search.
ReadAI Detection
What AI Detection means, and how Peter Victor Jones distinguishes AI-assisted production, which he uses openly, from ungrounded AI-generated filler.
ReadAI Mode
What Google's AI Mode is, and why Peter Victor Jones treats it as raising the entity-confidence bar higher than AI Overviews does.
ReadAI Overviews (AIO)
What AI Overviews (AIO) is, and why Peter Victor Jones treats getting cited among several sources as the realistic goal rather than sole ownership of the answer.
ReadAI Résumé
What an AI Résumé is, and why Peter Victor Jones is building his own as a live case study for his newly launched personal brand.
ReadAI Search Optimization
What AI Search Optimization (AISO) means, and how Peter Victor Jones applies Jason Barnard's framework to local and national service businesses.
ReadAI SEO
What AI SEO means, and how Peter Victor Jones, a UK SEO specialist working in search since 2008, applies it across organic SEO, Google Ads, and AI visibility.
ReadAssistive AI
What Assistive AI means, and how Peter Victor Jones applies Jason Barnard's term to businesses where the AI effectively pre-selects the tradesperson.
ReadAuthor Vectors (isAuthor)
What Author Vectors are, and why Peter Victor Jones treats consistent authorship attribution as the precondition for his own to aggregate correctly.
ReadB
BERT
What BERT is, and why Peter Victor Jones treats its 2019 arrival as an early preview of today's Conversational Search behaviour.
ReadBrand SERP
What a Brand SERP is, and how Peter Victor Jones applies Jason Barnard's concept to multi-engineer service brands rather than personal reputations.
ReadBrand SERP Optimization
What Brand SERP Optimization means, and the recurring audit cadence Peter Victor Jones runs against ADI's, his own, and his client's Brand SERPs.
ReadC
Canonical
What Canonical means, and the one question Peter Victor Jones asks whenever two sources disagree about the same fact.
ReadCanonical Source of Ground Truth
What a Canonical Source of Ground Truth is, and why Peter Victor Jones built his own About page schema to be exactly that for facts about himself.
ReadChunking
What Chunking means, and why Peter Victor Jones treats a well-formed chunk as the actual deliverable of his GEO work, not a separate technical step.
ReadCID (Customer ID)
What a CID is, and why Peter Victor Jones treats CID fragmentation across a national engineer network as a real, recurring risk to fix.
ReadCitation
What a citation is in AI-generated responses, and why Peter Victor Jones treats it as the measurable Output of his own ECHO framework.
ReadClick-Independent Visibility
What Click-Independent Visibility means, and how Peter Victor Jones tracks it as an ongoing brand metric rather than a single search event.
ReadContent Effort (contentEffort)
What content effort means, and why Peter Victor Jones treats real engineer photography as a harder-to-fake substitute for generic AI-written filler.
ReadContextual Vector
What a Contextual Vector is, and how Peter Victor Jones was taught to build one deliberately rather than let it emerge by accident from prose.
ReadConversational Search
What Conversational Search means, and why Peter Victor Jones treats first-answer completeness as decisive once a query becomes a multi-turn conversation.
ReadCorroboration
What Corroboration means, and why Peter Victor Jones weighs who is doing the corroborating as much as how many sources do it.
ReadE
E-E-A-T
What E-E-A-T means, and why Peter Victor Jones treats the Experience pillar as the hardest of the four to fake.
ReadECHO
What ECHO means: Peter Victor Jones's own framework for how a business becomes citable in AI-generated answers: Entity, Corroboration, Hook, Output.
ReadEntity Disambiguation
What Entity Disambiguation means, and why Peter Victor Jones has to keep himself and two separate businesses cleanly disambiguated from each other.
ReadEntity Reconciliation
What Entity Reconciliation means, and how Peter Victor Jones applies it to merge ADI's old and new brand names into one recognised entity.
ReadEntity Salience
What Entity Salience means, and why Peter Victor Jones treats a footer mention very differently from a page's opening sentence.
ReadEntity-Attribute-Value Model (EAV)
What the Entity-Attribute-Value model is, and how Peter Victor Jones used it directly when building the schema for his own About page.
ReadF
G
Generative SEO
What Generative SEO means, and why Peter Victor Jones treats it as the loose, popular shorthand that GEO's more precise definition gets diluted into.
ReadGEO (Generative Engine Optimization)
What Generative Engine Optimization (GEO) means, and how Peter Victor Jones applies it to make service-business content retrievable and quotable by generative AI systems.
ReadGrounding
What Grounding means, and why Peter Victor Jones treats it as the internal process a visible Citation only sometimes reveals.
ReadH
Hallucination
What a hallucination is, and why Peter Victor Jones treats weak entity data as the real, specific risk factor behind it.
ReadHolistic SEO
What Holistic SEO means, and how Peter Victor Jones's training under Koray Tuğberk GÜBÜR connects back to a topical map he built by instinct in 2008.
ReadI
Inference Optimization
What Inference Optimization means, and why Peter Victor Jones sees it as widening the competitive field rather than making visibility any easier.
ReadInformation Gain (Unique Information Gain Score)
What Information Gain means, and the research step Peter Victor Jones does before writing to make sure new content actually adds something.
ReadK
KGMID
What a KGMID is, and why Peter Victor Jones treats it as the definitive, unambiguous proof an entity has been created in Google's Knowledge Graph.
ReadKnowledge Graph
What a Knowledge Graph is, and how Peter Victor Jones treats feeding it directly as the Entity stage of his own ECHO framework.
ReadKnowledge Graph Engineering
What Knowledge Graph Engineering means, and how it names the overarching discipline Peter Victor Jones has been practising across his entity work.
ReadKnowledge Panel
What a Knowledge Panel is, and why Peter Victor Jones treats its appearance as visible proof that the Entity and Corroboration stages of ECHO have worked.
ReadKnowledge Panel Management
What Knowledge Panel Management means, and how Peter Victor Jones applies Jason Barnard's practice where a business and its director are two separate entities to manage.
ReadL
LLM (Large Language Model)
What a Large Language Model is, and why Peter Victor Jones optimises for the underlying model behaviour rather than any one chatbot interface.
Readllms.txt
What llms.txt is, and why Peter Victor Jones treats it as a pragmatic experiment rather than a proven Hook mechanism.
ReadLocalBusiness Schema
What LocalBusiness Schema is, and why Peter Victor Jones applies it per service area rather than to a national brand as a whole.
ReadM
Mentions (Unlinked Brand Mentions)
What a Mention is, and why Peter Victor Jones tracks raw mention volume as a leading indicator of tomorrow's Citations, not today's.
ReadMID (Machine ID)
What a MID is, and why Peter Victor Jones treats it as a marker of an older, more established entity rather than an identifier to actively pursue.
ReadMUM (Multitask Unified Model)
What MUM is, and why Peter Victor Jones treats it as confirmation that content should be built across formats, not text alone.
ReadN
Named Entity Recognition (NER)
What Named Entity Recognition means, and why Peter Victor Jones treats inconsistent brand naming as a direct threat to it.
ReadNeural Matching
What Neural Matching is, and how Peter Victor Jones watched client pages start ranking for queries that never contained the exact words used.
ReadO
On-SERP SEO
What On-SERP SEO means, and why Peter Victor Jones treats it as the proactive counterpart to zero-click search rather than a reaction to it.
ReadOnline Reputation Management (ORM) for AI
What ORM for AI means, and why Peter Victor Jones treats correcting an AI system's synthesised narrative as more urgent than managing reviews.
ReadOrganization Schema
What Organization Schema is, and why Peter Victor Jones uses it for the national parent brand while LocalBusiness Schema handles individual service areas.
ReadOriginal Content Score
What Original Content Score means, and why Peter Victor Jones treats real case data as the actual source of novelty, not writing effort alone.
ReadP
Passage Indexing
What Passage Indexing is, and why Peter Victor Jones treats its 2020 arrival as proof GEO's passage-extractability requirement isn't a new idea.
ReadPeople Also Ask (PAA)
What People Also Ask (PAA) is, and why Peter Victor Jones treats it as a free, live research tool for building topical coverage rather than just a SERP feature.
ReadProminence
What Prominence means, and why Peter Victor Jones treats it as the visible sum of every other stage of his entity work combined.
ReadR
RankBrain
What RankBrain is, and why Peter Victor Jones treats its 2015 arrival as the direct sequel to what he learned from Leslie Rohde in Phoenix in 2011.
ReadRankEmbed
What RankEmbed is, and why Peter Victor Jones treats leaked confirmation of it as proof that entity and vector work was never a passing trend.
ReadRetrieval-Augmented Generation (RAG)
What RAG is, and why Peter Victor Jones treats it as the actual retrieval mechanism his GEO work has to survive.
ReadS
Schema Markup
What Schema Markup is, and how Peter Victor Jones built his own About page's schema graph directly to feed the entities behind his personal brand.
ReadSemantic SEO
What Semantic SEO means, and how Peter Victor Jones traces it from Google's 2013 Hummingbird shift through to his own training under Koray Tuğberk GÜBÜR.
ReadSGE (Search Generative Experience)
What SGE (Search Generative Experience) was, and what Peter Victor Jones learned from watching it get renamed to AI Overviews and AI Mode.
ReadShare of Voice
What Share of Voice means, and how Peter Victor Jones extends a metric he already used in Google Ads into AI Assistive Engine monitoring.
ReadSite Authority (siteAuthority)
What Site Authority means, and why Peter Victor Jones treats it as no substitute for Topical Authority when a site adds a genuinely new subject.
ReadSource Context
What Source Context means, and why Peter Victor Jones admits his own brand-new personal site currently has almost none of it.
ReadStatistical Signature (Phrase Signature)
What a Statistical Signature is, and why running an AI content platform gives Peter Victor Jones a direct reason to watch for one in his own output.
ReadStructured Data
What Structured Data means, and why Peter Victor Jones specifically chose JSON-LD when building his own site's entity graph.
ReadSub-query Decomposition
What Sub-query Decomposition means, and how Peter Victor Jones mirrors it in on-page structure rather than treating it as purely a retrieval mechanic.
ReadSXO (Search Experience Optimization)
What SXO (Search Experience Optimization) means, and how Peter Victor Jones connects Shaun Anderson's user-experience framing to AEO's answer-matching work.
ReadT
Topical Authority
What Topical Authority means, and why Peter Victor Jones treats it as a breadth problem far more often than a depth problem for service businesses.
ReadTopical Map
What a Topical Map is, and how Peter Victor Jones built one by instinct in 2008 without knowing it had a name.
ReadTraining Data (Training Corpus)
What training data means, and why Peter Victor Jones's own brand-new personal brand currently exists in it not at all.
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