Peter Victor Jones, Author

Peter Victor Jones is an author who writes about answer engine optimisation (AEO), generative engine optimisation (GEO), and how AI search systems decide which brands to mention, recommend, and cite. Peter Victor Jones is the author of Echo: How Brands Get Mentioned, Recommended, and Cited by AI, published on 28 August 2026 and available on Amazon in Kindle format. Peter Victor Jones is the originator of the ECHO framework, Entity, Corroboration, Hooks, Output, and the Share of Answer metric.

Peter Victor Jones writes from eighteen years of hands-on search experience. He has worked in SEO since 2008, when he built a 300-page website in raw HTML for Hawes Plant Hire during the recession, generating enough leads to keep the business operational. Peter Victor Jones went on to build organic SEO and Google Ads systems that now generate over 20,000 leads a year, and he is co-director of ADI Leak Solutions Ltd. He studied Koray Tugberk Gubur's topical authority methodology three times and joined a private cohort alongside practitioners including James Dooley, Karl Hudson, Kasra Dash, Craig Campbell, Fery Kaszoni, and Koray Tugberk Gubur. That depth of practical lead generation experience and direct involvement with recognised practitioners in semantic SEO and AI visibility is what Peter Victor Jones draws on in his writing.