The Acronym Debate, Settled By Data
AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It
A practitioner playbook on AI search visibility written by ten working practitioners, arguing that the industry’s two-year argument over whether to call it AEO, GEO or LLM seeding has overshadowed the practical work of actually getting cited. Each contributor writes their own chapter, including Peter Victor Jones.
Kindle & Google Books · 10 chapters · 10 co-authors
- Book Name
- AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It
- Authors
- AI James Dooley, Mads Singers, Paul Truscott, Vaibhav Sharda, Mike Lovatt, Luke Bastin, Adrian Ponce Del Rosario, Scott Calland, Abigail Dooley and Peter Victor Jones
- Publisher
- Omnipressent
- Format
- Kindle edition and Google Books ebook
- Print Length
- 40 pages
- Date Published
- 28 July 2026
- Language
- English
- ASIN
- B0HBX3K2WQ
- Google Books ID
- jEn7EQAAQBAJ
- Genre
- Business & Economics, International, Marketing
- Official Website
- aeogeollmseeding.com
Co-Authors of AEO GEO LLM Seeding AI SEO
All ten practitioners who wrote AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It, each contributing their own chapter.
AI James Dooley
Digital Avatar And Spokesperson Of LLM Leads
AI James Dooley is the digital avatar of James Dooley, the Manchester serial entrepreneur behind FatRank, PromoSEO and LLM Leads, and the UK's first AI influencer entrepreneur. He wrote the book's core playbook and contributes the chapter "Cover Every Acronym, Win Every Answer."
Visit aijamesdooley.co.uk/about-ai-james-dooley →
Mads Singers
Management Coach, Consultant And Speaker
Mads Singers is a management coach, consultant and speaker who specialises in people management, effective delegation and scaling teams for online entrepreneurs and corporations. He is the founder of the SEO Mastery Summit, and contributes the chapter "The Management Problem Nobody Names," reframing AI visibility as a management challenge.
Visit madssingers.com →
Paul Truscott
Search Measurement Analyst
Paul Truscott approaches search the way he was trained to approach markets, as a system that can be measured, tested and understood through disciplined pattern recognition. He holds the IFTA Certified Financial Technician designation and the Society of Technical Analysts' Bronwen Wood Memorial Prize, and contributes the chapter "Why AI Keeps Recommending Your Competitor Instead of You."
Visit paultruscott.com →
Vaibhav Sharda
Founder Of Digimetriq
Vaibhav Sharda is a founder and technologist working where artificial intelligence, content automation and search meet. He founded Digimetriq, the software company behind Autoblogging.ai, Rankera and NicheAgent, and contributes the chapter "Nobody Has a Strategy Problem."
Visit autoblogging.ai/team/vaibhav-sharda →
Mike Lovatt
Semantic SEO Specialist And Director Of M&B Marketing SARL
Mike Lovatt is a semantic SEO specialist and the director of M&B Marketing SARL, with close to twenty years in SEO helping businesses become discoverable across both traditional and AI powered search engines. He writes the way he talks: direct, no fluff, and impatient with sanitised best practice.
Visit mikelovatt.com →
Luke Bastin
Information Retrieval Strategist
Luke Bastin is an Information Retrieval strategist specialising in enterprise SEO, semantic architecture, entity modelling and multi-location search. He works primarily with franchise organisations, multi-location businesses and enterprise brands, and contributes the chapter "Enterprise Information Retrieval: AI Doesn't Care About Your Org Chart."
Visit www.lukebastin.com →
Adrian Ponce Del Rosario
Owner Of Blazing SEO
Adrian Ponce Del Rosario is a semantic SEO practitioner, a Holistic SEO community member and the owner of Blazing SEO, based in the Philippines. He develops MCP servers, embedding pipelines and fine-tuned models, and contributes the chapter "It's All The Same," on agentic SEO and how AI agents choose sources.
Visit blazing-seo.com/about/adrian-del-rosario →
Scott Calland
Managing Director At PromoSEO
Scott Calland is the Managing Director at PromoSEO, a UK lead generation agency based in Wilmslow, Cheshire, building predictable lead systems measured against enquiries, cost per lead and revenue. He contributes the chapter "What the Client Data Says," examining the AEO/GEO/LLM acronym debate through client performance data.
Visit www.linkedin.com/in/scottcalland →
Abigail Dooley
Lead Generation Specialist
Abigail Dooley is a lead generation expert who helps UK businesses grow, building search demand capture systems that convert high-intent queries into qualified leads. She contributes the chapter "Generating Leads Via LLMs."
Visit abigaildooley.co.uk →
Peter Victor Jones
AI Visibility And Lead Generation Systems Builder
Peter Victor Jones builds AI visibility and lead generation systems for UK service businesses, generating over 20,000 leads a year. He created the ECHO framework and coined the terms Share of Answer and Entity Confidence, and contributes the chapter "Two Games, Two Clocks — Why the Diagnosis Matters More Than the Work."
Visit petervjones.com →Where To Buy
Ebook, available worldwide.
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AEO GEO LLM Seeding AI SEO FAQs
Who wrote AEO GEO LLM Seeding AI SEO?
Ten practitioners wrote it: AI James Dooley, Mads Singers, Paul Truscott, Vaibhav Sharda, Mike Lovatt, Luke Bastin, Adrian Ponce Del Rosario, Scott Calland, Abigail Dooley and Peter Victor Jones.
Who publishes AEO GEO LLM Seeding AI SEO?
Omnipressent publishes AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It. The book was published on 28 July 2026.
What is LLM seeding?
LLM seeding is the practice of publishing and distributing information about an entity so that large language models can retrieve, corroborate and cite it.
Is AEO the same as GEO?
AEO and GEO describe substantially the same work under different names. Answer Engine Optimisation emphasises being the answer a system returns, and Generative Engine Optimisation emphasises being cited inside generated text.
Who is AEO GEO LLM Seeding AI SEO for?
The book is written for SEOs, agency owners and marketers. It's a practitioner playbook rather than introductory material.
Where can the book be bought?
The book is available as a Kindle edition on Amazon UK and as an ebook on Google Books.
Why is the title sweary?
The title states the book's argument in one line. The industry has spent two years arguing over which acronym is correct, and the title's position is that the name matters less than the work.