The King of Local Lead Generation Launches Maptimal with the Kings of AEO and Google Maps

What is Maptimal?

Maptimal is a Google Maps and AI Answer optimisation service that improves how local businesses appear on the map and inside AI answers. Its work covers the Google Business Profile, the business website, directory listings and customer reviews.

Maptimal measures a business's visibility in the two places customers now choose a provider: the Google Maps results across its service area, and the answers from Google AI Overviews, ChatGPT and Gemini.

Why did Peter Victor Jones launch Maptimal?

Peter Victor Jones launched Maptimal to give local businesses one service that wins both the Google Maps result and the AI answer. Customers now ask ChatGPT, Gemini and Google AI Overviews which local business to call. Those answers draw on the same Business Profile, reviews and listings that decide map rankings.

Peter has built lead generation systems for service businesses since 2008. His organic SEO and Google Ads systems generate over 20,000 leads a year for a single national service business. He has managed over £1m in Google Ads spend.

At Maptimal, Peter leads local lead generation. He turns the people who find a business on the map or in an AI answer into calls and enquiries. A first-place map listing pays a business only when the phone rings, and lead conversion is the discipline Peter has practised for 18 years.

How did the three Kings of search come together?

Peter Victor Jones, James Dooley and Paul Truscott trained together in Koray Tuğberk Gübür's private topical authority cohort in 2023. The cohort studied semantic SEO and entity optimisation, the shared method behind Maptimal's approach to Business Profiles and AI answers.

James Dooley has known Peter for seven years. In his recommendation on petervjones.com, James credits Peter with spotting where search is heading before most of the industry, and with moving early into AI visibility. In 2026, all three founders attended The Masterminders conference in Manchester, where James spoke on stage. The event confirmed for Peter that AI-era visibility will shape the next twenty years of search.

Why did Peter team up with James Dooley, the King of AEO?

Peter teamed up with James Dooley to put answer engine optimisation (AEO) at the core of Maptimal. AEO is the practice of getting a business named in AI-generated answers from tools such as ChatGPT, Perplexity and Google AI Overviews.

James Dooley founded FatRank, a pay-on-results lead generation company, on 7 September 2007. He has built and ranked over 1,000 websites, which have generated more than 2 million enquiries for UK businesses. James has co-authored 8 books on SEO and lead generation, including The Complete Local SEO Playbook 2025, and has mentored Matt Diggity, Kasra Dash, Craig Campbell and Koray Tuğberk Gübür.

James brings FatRank's results-first thinking to Maptimal: search visibility counts when it turns into enquiries for the client. Maptimal's UK head office sits in Leigh, Greater Manchester, James Dooley's home town.

Why did Peter team up with Paul Truscott, the King of Google Maps?

Peter teamed up with Paul Truscott to build Maptimal on original Google Maps ranking research. Paul David Truscott has worked in SEO since 2015 and studies Google Maps through patents, search results data and live testing.

In 2019, Paul found a method of using KGMID entity data to influence the Google Maps proximity filter. He later recorded how a Business Profile's distance from the city centroid affects rankings for searches containing the city name. Both findings come from Paul's own testing, not from Google. His sites have generated over 150,000 leads for US local service businesses over six years, and his 2019 GMB Hacks course grossed over $300,000.

Paul is a qualified financial technical analyst. He won the Society of Technical Analysts' Bronwen Wood Memorial Prize in 2011, and applies that training to measuring map rankings and AI citations as data series. Read more on the King of Google Maps site.

What do the three Kings combine inside Maptimal?

Maptimal combines 48 years of search experience across three specialisms: Google Maps rankings, AI answer visibility and local lead generation. Each founder covers one stage of the path from a local search to a phone call.

The founders built Maptimal to be the most complete Google Maps and AI answer service available to local businesses. One plan covers the map ranking, the recommendation from ChatGPT, Gemini and Google AI Overviews, and the enquiries that follow.

What does Maptimal offer local businesses?

Maptimal offers local businesses greater exposure in the two places customers now choose who to call: the Google Maps results and AI-generated answers. More exposure in both places brings more calls, more enquiries and more booked jobs.

• Wins calls from customers ready to buy, as "near me" map searches come from people who need the job done now
• Puts the business in the answer when customers ask ChatGPT, Gemini or Google AI Overviews who to use, so the recommendation goes to the client and not a competitor
• Reaches customers across the whole service area, beyond the streets closest to the business address
• Builds trust before the first call, with a complete profile, answered reviews and photos of real jobs
• Protects lead flow as search shifts from lists of links to written answers, so the business stays visible on both
• Lowers the cost of each new customer, as map and AI visibility brings enquiries without paying per click

Every extra appearance on the map or in an AI answer gives a local business another chance to win a customer who is ready to book.

How does Maptimal apply the ECHO Framework?

Maptimal's approach lines up with the four stages of the ECHO Framework from Peter's book, Echo: How Brands Get Mentioned, Recommended, and Cited by AI, published on 28 August 2026.

1. 01Entity: Maptimal sets the correct primary category, services, service area and hours, so Google resolves what the business is and where it works.
2. 02Corroboration: Maptimal matches name, address and phone across the website and directories, and builds local and trade mentions.
3. 03Hooks: Maptimal adds review replies, job photos and service pages that give AI answers specific facts to repeat.
4. 04Output: Maptimal records every month whether AI Overviews, ChatGPT and Gemini name the business, beside its map rank.

Where does Maptimal sit among Peter Victor Jones' ventures?

Maptimal is the newest of Peter Victor Jones' ventures. It sits beside his role as co-director of a national leak detection company, where his systems generate over 20,000 leads a year, and his work as a co-founder of Omnipressent Publishing, which publishes his books. Peter's founder profile appears on maptimal.com.

Maptimal FAQs

Who founded Maptimal?

Peter Victor Jones, James Dooley and Paul Truscott founded Maptimal. Peter is the King of Local Lead Generation, James is the King of AEO and Paul is the King of Google Maps.

When does Maptimal launch?

Maptimal launches on Tuesday 13 October 2026.

Which AI tools does Maptimal track?

Maptimal tracks Google AI Overviews, ChatGPT and Gemini. Each assistant can name different businesses for the same question, so Maptimal records each answer separately.

Does Maptimal guarantee a Google Maps ranking?

No. Google decides which businesses appear on the map and in AI answers. Maptimal strengthens the facts Google relies on and measures whether the business is chosen more often.

Which countries does Maptimal work in?

Maptimal works remotely with local businesses in English-speaking countries, including the UK, the US, Canada, Australia, Ireland and New Zealand.